Those of you who know me know how interested I am in popular media’s influence on society, and you’ll be seeing me post articles related to communication and media over the next few months. This is my second summer project post and deals with media and communication in a slightly different way than the first.
In the June issue of The Atlantic Monthly, Marc Ambinder discusses Barack Obama’s use of the Internet as a campaign tool, and speculates about how he will use it if elected president. Another interesting aspect of this article deals with the way communication media have changed and how successful presidential candidates have used new (and sometimes controversial) media to their advantage.
Read the article at http://www.theatlantic.com/doc/200806/ambinder-obama and consider the following:
This is the first election in which candidates have had a consistent web campaign (via MySpace, Facebook, speeches on YouTube, etc.); you may even want to view the candidates’ pages in order to really think about this issue. How do you think this change in media has affected voter demographics, perception of the candidates, and campaign tactics?
Does the medium in which a candidate communicates affect your perception of that candidate? Is, as Neil Postman asserts, the medium the message? Is the method of communication just as or more important as what is being said?
What are your thoughts about what a President might do with the Internet once in office? What changes might we see based on these changes in communication media?
Disclaimer: I do not mean for this post to provoke partisan political discussion. Let’s focus on the way candidates are using media to communicate.